Founded in February 2024, our journey began with a year of extensive research—understanding what people truly need, what they crave, and how we can bridge the gap between the rich artistry of weavers and the evolving preferences of modern consumers. From hosting exhibitions to engaging directly with designers and artisans, we’ve worked tirelessly to create a collection that is both timeless and trend-forward.

Although we hail from South India, our love for fashion was never confined to one region. We have explored fabrics, craftsmanship, and traditional techniques from across the country, blending them seamlessly with contemporary trends. Our vision is to retain the essence of Indian ethnic wear while making it effortlessly stylish and relevant for today’s women.